SEO Growth Specialist at Concept Group

    Full-Time
    Lagos State
    Posted 7 months ago

    Job Description

    We are searching for an elite SEO Specialist who knows SEO inside and out; on-page, off-page, technical. If you are inherently curious, competitive, incredibly organized and proactive – someone who is not afraid to try new things to see if they work, this is the opportunity for you!

    DUTIES & RESPONSIBILITIES

    • Develop optimization strategies that increase the company’s search engine results rankings
    • Set measurable goals that demonstrate improvement in marketing efforts
    • Monitor daily performance metrics to understand SEO strategy performance
    • Optimize copy and landing pages for search engine optimization
    • Perform ongoing keyword research and implementation including discovery and expansion of SEO
    • keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its
    • subsidiaries
    • Preparing detailed strategy reports
    • Research and implementing content recommendations for organic SEO success
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
    • in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links

    QUALIFICATIONS/REQUIREMENTS

    • BS/MS degree in a quantitative, test-driven field
    • Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Comfortable analyzing high volumes of data on a daily basis
    • Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
    • Highly organized and attentive to detail
    • Experience with A/B and multivariate experiments
    • Proven SEM experience managing PPC campaigns
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Understanding of search engine algorithms and ranking methods
    • In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
    • Experience with keywords bid management tools
    • Able to complete competitive analysis of other companies within the industry.

    Method of Application

    Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

    Apply Online