SEO Growth Specialist at Concept Group

We are searching for an elite SEO Specialist who knows SEO inside and out; on-page, off-page, technical. If you are inherently curious, competitive, incredibly organized and proactive – someone who is not afraid to try new things to see if they work, this is the opportunity for you!

DUTIES & RESPONSIBILITIES

Develop optimization strategies that increase the company’s search engine results rankings
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Optimize copy and landing pages for search engine optimization
Perform ongoing keyword research and implementation including discovery and expansion of SEO
keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its
subsidiaries
Preparing detailed strategy reports
Research and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links

QUALIFICATIONS/REQUIREMENTS

BS/MS degree in a quantitative, test-driven field
Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
Up-to-date with the latest trends and best practices in SEO and SEM
Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
Solid understanding of performance marketing, conversion, and online customer acquisition
Comfortable analyzing high volumes of data on a daily basis
Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
Highly organized and attentive to detail
Experience with A/B and multivariate experiments
Proven SEM experience managing PPC campaigns
Solid understanding of performance marketing, conversion, and online customer acquisition
Understanding of search engine algorithms and ranking methods
In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
Experience with keywords bid management tools
Able to complete competitive analysis of other companies within the industry.