Job Features
| Job Field | Media / Advertising / Branding |
| Job Type | Full-Time |
| Education | BA/BSc/HND MBA/MSc/MA |
| Location | Lagos State |
Job Description
We are searching for an elite SEO Specialist who knows SEO inside and out; on-page, off-page, technical. If you are inherently curious, competitive, incredibly organized and proactive – someone who is not afraid to try new things to see if they work, this is the opportunity for you!
DUTIES & RESPONSIBILITIES
- Develop optimization strategies that increase the company’s search engine results rankings
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Optimize copy and landing pages for search engine optimization
- Perform ongoing keyword research and implementation including discovery and expansion of SEO
- keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its
- subsidiaries
- Preparing detailed strategy reports
- Research and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
QUALIFICATIONS/REQUIREMENTS
- BS/MS degree in a quantitative, test-driven field
- Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
- Up-to-date with the latest trends and best practices in SEO and SEM
- Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Comfortable analyzing high volumes of data on a daily basis
- Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
- Highly organized and attentive to detail
- Experience with A/B and multivariate experiments
- Proven SEM experience managing PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Understanding of search engine algorithms and ranking methods
- In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
- Experience with keywords bid management tools
- Able to complete competitive analysis of other companies within the industry.
Method of Application
Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.
