Head, Marketing / Strategy at Daily Trust Limited

Job FieldMedia / Advertising / Branding
Job TypeFull-Time
EducationBA/BSc/HND MBA/MSc/MA
LocationAbuja FCT
Experience11 years

Gender: Male or Female

Job Description

  • The Head, Marketing / Strategy will be responsible for assisting the General Manager, Business & Strategy with developing, communicating, executing, and sustaining corporate strategic initiatives
  • This unique background takes a multitude of operating experiences, and must include being both a creative thinker and an influential collaborator.

Duties and Responsibilities

  • Communicating and implementing a company’s strategy internally and externally so that all relevant units (Advert, Sales, Commercial Printing, Brand & Research), as well as clients, customers and agencies understand the company-wide strategic plan and how it carries out the company’s overall goals.
  • Driving decision-making that creates medium- and long-term improvement of our business
  • Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
  • Monitoring the execution of the strategic plan.
  • Facilitating and driving key strategic initiatives through inception phase to execution.
  • Ensuring departmental/unit strategic planning projects reflect organisational strategic priorities.
  • Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
  • Developing inclusive planning processes.
  • Translating strategies into actionable and quantitative plans.
  • Mobilising and managing teams of individuals charged with executing strategies.
  • Acting as a resource across the organisation to increase broad cohesion for strategic plans.
  • Providing support to the General Manager, Business & Strategy to ensure our digital communications are effective and reaching our target audiences.
  • Monitoring and evaluating the impact of our media activities through regular collation and review of key performance indicators and qualitative feedback.
  • Plan and coordinate the marketing budgets.
  • Research market to identify new opportunities.
  • Generate innovative ideas to promote our brand and products.
  • Ensure brand consistency through all marketing channels.
  • Liaise with internal teams and ensure brand consistency.
  • Design and implement marketing strategies aligned with business targets.
  • Analyse sales and marketing metrics.
  • Design a strategy to attract new customers.
  • Forecast market trends.

Qualification and Experience

  • Minimum of a Degree in Economics / Business Administration or a relevant discipline. A Master’s Degree or an MBA will be an added advantage.
  • Minimum of 11 years cognate experience with at least 5 years at mid-management level in a media organisation, media agency or consulting firm.
  • Membership of relevant professional bodies is important.

Skills and Competencies:

  • Excellent oral and written communication skills.
  • Experience of developing, delivering and evaluating media strategies.
  • Experience of providing strategic media advice and counsel to top management personnel.
  • A detailed knowledge of the company’s business development and philosophy.
  • Knowledge of project management principles, practices, techniques, and tools;
  • Knowledge and understanding of business research principles, processes, and techniques.
  • Ability to develop and prepare business analyses and plans.
  • Computer literacy and knowledgeable about Microsoft Office Suite.

Method of Application

Interested and qualified? Go to Daily Trust on career.dailytrust.com to apply

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