Head, Marketing / Strategy at Daily Trust Limited

    Abuja FCT
    Posted 8 months ago

    Gender: Male or Female

    Job Description

    • The Head, Marketing / Strategy will be responsible for assisting the General Manager, Business & Strategy with developing, communicating, executing, and sustaining corporate strategic initiatives
    • This unique background takes a multitude of operating experiences, and must include being both a creative thinker and an influential collaborator.

    Duties and Responsibilities

    • Communicating and implementing a company’s strategy internally and externally so that all relevant units (Advert, Sales, Commercial Printing, Brand & Research), as well as clients, customers and agencies understand the company-wide strategic plan and how it carries out the company’s overall goals.
    • Driving decision-making that creates medium- and long-term improvement of our business
    • Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
    • Monitoring the execution of the strategic plan.
    • Facilitating and driving key strategic initiatives through inception phase to execution.
    • Ensuring departmental/unit strategic planning projects reflect organisational strategic priorities.
    • Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
    • Developing inclusive planning processes.
    • Translating strategies into actionable and quantitative plans.
    • Mobilising and managing teams of individuals charged with executing strategies.
    • Acting as a resource across the organisation to increase broad cohesion for strategic plans.
    • Providing support to the General Manager, Business & Strategy to ensure our digital communications are effective and reaching our target audiences.
    • Monitoring and evaluating the impact of our media activities through regular collation and review of key performance indicators and qualitative feedback.
    • Plan and coordinate the marketing budgets.
    • Research market to identify new opportunities.
    • Generate innovative ideas to promote our brand and products.
    • Ensure brand consistency through all marketing channels.
    • Liaise with internal teams and ensure brand consistency.
    • Design and implement marketing strategies aligned with business targets.
    • Analyse sales and marketing metrics.
    • Design a strategy to attract new customers.
    • Forecast market trends.

    Qualification and Experience

    • Minimum of a Degree in Economics / Business Administration or a relevant discipline. A Master’s Degree or an MBA will be an added advantage.
    • Minimum of 11 years cognate experience with at least 5 years at mid-management level in a media organisation, media agency or consulting firm.
    • Membership of relevant professional bodies is important.

    Skills and Competencies:

    • Excellent oral and written communication skills.
    • Experience of developing, delivering and evaluating media strategies.
    • Experience of providing strategic media advice and counsel to top management personnel.
    • A detailed knowledge of the company’s business development and philosophy.
    • Knowledge of project management principles, practices, techniques, and tools;
    • Knowledge and understanding of business research principles, processes, and techniques.
    • Ability to develop and prepare business analyses and plans.
    • Computer literacy and knowledgeable about Microsoft Office Suite.

    Method of Application

    Interested and qualified? Go to Daily Trust on career.dailytrust.com to apply

    Job Features


    11 years

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