Digital Strategist at Hazon Holdings

    Job Features

    Job FieldMedia / Advertising / Branding
    Job TypeFull-Time
    EducationBA/BSc/HND
    LocationLagos State
    Experience3 - 5 years

    The Role

    • A digital strategist must have a robust generalist’s understanding of traditional and digital marketing and knowledge of how businesses work.
    • You need to have a solid foundation in digital marketing as a whole, with the understanding that everything we do must influence or impact consumer behaviour enough to drive tangible results that meet our client’s business objectives.
    • You will be the day-to-day custodian of assigned brands.
    • To this end, you are required to develop and maintain an intimate knowledge of the clients’ business and ensure that all client requirements are executed in a timely and accurate manner.
    • The role involves a high level of understanding and involvement in content planning and management.
    • To this end, you will be required to think of social media both strategically and executional.
    • You may also be required to coordinate training sessions for assigned clients based on an identified knowledge gap.

    Main Duties

    • Perform monthly detailed research into our clients, their brands, their category, and competitors across multiple markets.
    • De-construct competitive best practices in digital marketing and create benchmarks – monthly.
    • Conduct web asset audits to map a brand’s web presence and assess the effectiveness of each asset – biannually.
    • Work closely with the various specialists involved with the implementation and management of our digital strategies.
    • Identify opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.
    • Social brand planning
    • Community Management and development of social calendars as required.
    • Expand the impact/role of content in the client’s marketing mix as appropriate
    • Ensure all communication is in line with brand guidelines and audience understanding
    • With the use of media research tools, develop and execute sound, well thought out media plans based on client marketing direction
    • Ensure defined campaign objectives are met in accordance with client briefs and campaign budgets
    • Develop media plans providing strategic thinking behind ad placement, rates and response projections of the campaign
    • Negotiate and buy media as per the media plan
    • Work with third party ad serving tools to traffic the campaign for launch
    • Manage the launch of campaigns delivering launch report to clients
    • Manage administrative duties including preparing and collecting insertion orders for every media buy
    • Monitor live campaigns to identify any issues and optimization steps
    • Complete post campaign case study analysis
    • Compile all key delivery information to ensure proper reconciliation of delivered activity and booked activity for invoicing purposes
    • Maintain historical database of campaign results
    • Explore media alternatives and be creative in recommending media solutions.
    • Be accurate to instill / maintain client confidence
    • Must be at all times alert to new media and new methods of using existing media and innovative solutions to deliver objectives

    Qualifications

    • B.Sc / HND in Marketing, Advertising or relevant field
    • Proven 3-5 years’ work experience as a Digital marketing strategist or Digital Curator Manager
    • Demonstrable experience with SEO / SEM, Top-notch graphics and Content Creation
    • Experience implementing and optimizing Google Adwords campaigns
    • Solid knowledge of web analytics tools like Google Analytics
    • Hands on experience with online marketing tools and practices
    • Familiarity with web design and HTML
    • Excellent verbal and written communication skills.
    • Blog management.
    • Content creation and public relations management
    • Website development/administration
    • Strong analytical and project management skills
    • Ability to work unpredictable hours, including some evenings and weekends.

    Method of Application

    Interested and qualified candidates should send their CV and Portfolio to: [email protected] using the Job Title as the subject of the email.