Digital Marketing Manager at Redwood Consulting

Position Overview

We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales for company and clients.
In addition to experience in digital marketing, the right candidate will possess a growth mind. (S)he will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

Responsibilities

Plan and execute multi-platform digital marketing campaigns
Own brand messaging strategy and standards.
Oversee email marketing and lead nurturing efforts.
Plan and run conversion testing and other experiments.
Own the use of marketing technology platforms.
Be the point of contact for related vendors and clients, as needed.
Coordinate the scope and direction of content creation.
Develop and execute an ongoing content promotion strategy.
Act as community manager on social media accounts.
Work with the team on lead qualification, marketing-to-sales handoff processes, etc.
Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
Create landing pages and other conversion opportunities.
Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth, for business and clients.
Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.
Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
Act as the owner of website performance, with a focus on optimizing for search and user experience.

Skills and Educational Requirements

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Historical track record of success in a digital marketing role.
Exceptional project management skills, with a keen eye for detail.
Comfortable working in a fast-paced, deadline-driven environment.
Self-directing and agile, with the ability to quickly pivot strategies, as needed.
Experience with marketing automation, email marketing, and other related platforms.
Passionate, creative thinker with exceptional analytical skills.
Team player with superb collaboration and communication skills.
Outstanding communication and interpersonal skills
Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.