Digital Marketing Manager at Redwood Consulting

Digital Marketing Manager at Redwood Consulting

Job Features

Job FieldMedia / Advertising / Branding
Job TypeFull-Time
EducationBA/BSc/HND
LocationLagos State

Position Overview

  • We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales for company and clients.
  • In addition to experience in digital marketing, the right candidate will possess a growth mind. (S)he will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

Responsibilities

  • Plan and execute multi-platform digital marketing campaigns
  • Own brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts.
  • Plan and run conversion testing and other experiments.
  • Own the use of marketing technology platforms.
  • Be the point of contact for related vendors and clients, as needed.
  • Coordinate the scope and direction of content creation.
  • Develop and execute an ongoing content promotion strategy.
  • Act as community manager on social media accounts.
  • Work with the team on lead qualification, marketing-to-sales handoff processes, etc.
  • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
  • Create landing pages and other conversion opportunities.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth, for business and clients.
  • Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
  • Act as the owner of website performance, with a focus on optimizing for search and user experience.

Skills and Educational Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
  • Historical track record of success in a digital marketing role.
  • Exceptional project management skills, with a keen eye for detail.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • Experience with marketing automation, email marketing, and other related platforms.
  • Passionate, creative thinker with exceptional analytical skills.
  • Team player with superb collaboration and communication skills.
  • Outstanding communication and interpersonal skills
  • Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.

Method of Application

Interested and qualified candidates should send their Resume to: [email protected] using the “Job Title” as the subject of the email.

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