Digital Marketing Manager at Redwood Consulting

    Full-Time
    Lagos State
    Posted 7 months ago

    Position Overview

    • We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales for company and clients.
    • In addition to experience in digital marketing, the right candidate will possess a growth mind. (S)he will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

    Responsibilities

    • Plan and execute multi-platform digital marketing campaigns
    • Own brand messaging strategy and standards.
    • Oversee email marketing and lead nurturing efforts.
    • Plan and run conversion testing and other experiments.
    • Own the use of marketing technology platforms.
    • Be the point of contact for related vendors and clients, as needed.
    • Coordinate the scope and direction of content creation.
    • Develop and execute an ongoing content promotion strategy.
    • Act as community manager on social media accounts.
    • Work with the team on lead qualification, marketing-to-sales handoff processes, etc.
    • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
    • Create landing pages and other conversion opportunities.
    • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth, for business and clients.
    • Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities.
    • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
    • Act as the owner of website performance, with a focus on optimizing for search and user experience.

    Skills and Educational Requirements

    • Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
    • Historical track record of success in a digital marketing role.
    • Exceptional project management skills, with a keen eye for detail.
    • Comfortable working in a fast-paced, deadline-driven environment.
    • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
    • Experience with marketing automation, email marketing, and other related platforms.
    • Passionate, creative thinker with exceptional analytical skills.
    • Team player with superb collaboration and communication skills.
    • Outstanding communication and interpersonal skills
    • Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.

    Method of Application

    Interested and qualified candidates should send their Resume to: [email protected] using the “Job Title” as the subject of the email.

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