Campaign Lead at IpNX Nigeria Limited

Campaign Lead at IpNX Nigeria Limited

Job Features

Job FieldMedia / Advertising / Branding
Job TypeFull-Time
EducationBA/BSc/HND
LocationLagos State
Experience10 years

Job ID: 71
Department: Retail Division
Function: Campaigns Management
Reporting to: Head, Sales & Marketing
Travel Frequency: Occasionally

Purpose of the Job

  • This role will shape the creative direction, media planning and buying strategies, and integrated digital activities across ipNX’s campaigns.
  • To be responsible for developing, planning and directing the promotional activities for ipNX’s products in order to create brand awareness, while communicating the benefits of ipNX’s products to customers and prospects.
  • To build brand and audiences; integrating marketing, insight and engagement; and promoting products. Adopt innovative ways to develop the ipNXs audiences,  target new visitors and drive revenue.

Educational Qualifications & Functional Skills

  • A Bachelor’s degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field (2.2/Upper Credit Minimum)
  • Professional qualification with the Chartered Institute of Marketing or its equivalent
  • Expert understanding of the ad tech landscape, including the different products and companies
  • Ability to navigate, influence, manage and lead cross-functional teams without direct line supervision
  • Ability to manage through ambiguity and balance multiple dynamic priorities
  • Influential storytelling skills, verbal and written
  • Communication, analytical and partnership skills
  • Knowledge of building B2B demand generation strategies and campaigns
  • Ability to balance strategy and campaign execution
  • Project management and execution skills
  • Ability to be a Technological savvy which is necessary for today’s business to gain a wider consumer reach 
  • Ability to build good working relationships across diverse business areas and functions, you will be a team player with a positive and flexible attitude to work
  • Ability to lead a team towards growth to enhance sales volumes and enhance revenue generation
  • Have an entrepreneurial spirit
  • Analytic skills must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts
  • Ability to possess interpersonal skills that will encourage openness and trust both internally and externally. Showing calmness under stressful situations and in uncertainty, inspiring the same in his team
  • Ability to use MS Word and PowerPoint, which are necessary for creating both visually and verbally engaging reports and presentations
  • A strong team player, who supports their colleagues and share their skills
  • Good interpersonal & work flow management skills

Work Experience:

  • 10 or more years of consumer marketing/media experience, with a focus on direct response strategy
  • 6 or more years of experience on a client marketing team or a media agency
  • 4 or more years of digital direct response campaign experience
  • Experience in developing data driven media strategies
  • Experience collaborating with creative teams for joint, idea led media plans
  • Experience with converting B2B leads to sales and the previous use of marketing automation tools
  • Experience developing national and local campaigns
  • Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis
  • Strong experience of stakeholder management
  • Experience analyzing campaign results and measure performance against KPIs
  • Experience in budgeting, forecasting and planning experience in an operational environment
  • Experience in using data to illustrate business conclusions
  • Proven track record of achieving targets and driving sales growth in a business
  • Prior experience in product management
  • Previous experience successfully managing Marketing team ideally from a similar industry
  • Strong experience as a line manager and a coach leading diverse teams

Other Requirements:

  • Customer Focus
  • Action orientation
  • Drive results
  • Cultivate Innovation
  • Ability to optimize work processes
  • Resilience
  • Self-Development
  • Nimble Learning
  • Ensures Accountability
  • Develops Talent
  • Drives Engagement
  • Drives Vision & Purpose
  • Excellent Decision Quality

Expected Key Results:

  • Execute Advertising and Campaign Strategy
  • Public Relations
  • Advertising and Campaign Budget Management, Activities and Communication
  • Campaign Reporting and Analysis
  • Stakeholder Management
  • Successful Partnership for Revenue Growth and Sustainability

Method of Application

Interested and qualified? Go to IpNX Nigeria Limited on careers.ipnxnigeria.net to apply

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